Cookie policy

We use one first-party identifier so the game remembers your streak, your place on the boards and your ad choice. That's the cookie that matters, and it's ours, not a tracker.

The first-party identifier

It's set on this site only and read only by this site. It carries no advertising profile, and we never hand it to anyone else. If you clear it, your streak resets, that's the cost, and it's the whole cost.

Our own analytics needs no banner

We count how the games are used, in aggregate, using that same first-party identifier, never sold, never passed on, and kept completely separate from advertising. UK law (the Data Use and Access Act 2025) lets first-party, aggregate-only analytics like this run without a consent pop-up. If we ever used a third-party analytics tool, we'd ask first, so we don't.

Advertising

Ads are matched to the page unless you've turned personalisation on. Personalised-ad cookies are set only for adults who opt in, never for under 18s, and turning them on is a separate choice you can undo any time. We run one ad network at a time and route every ad through our own eligibility check first.